Berco Redwood builds success on customer service

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bercoredwood.com

When times grow difficult, the ability to adapt is invaluable for a business. Weathering multiple recessions and other upsets in its 40 years of operation, Berco Redwood has continued to succeed by staying creative and committed to its customers.

In the early 1980s, Tim Berry worked at Fuller Redwood, a lumber supply company in the Sacramento region. The owner, Jack Fuller, was a business mentor to Berry, and when he decided to retire and close his business, Berry decided it was time to start his own company. Berco Redwood opened in 1982 as a small deck and fence business, a modest origin compared to the size and scope of the business today. According to Chris Berry, Tim’s son, Berco owes much of its success to Tim’s dedication.

“The most important thing is Tim; his passion, his drive to work very hard and to stay creative with the business,” Chris said. “The company has reinvented itself many times over and doesn’t look the same as it did in 1982. As the area, the economy and products have changed, being open-minded and creative enough to change with the times has been huge.”

Berco has certainly grown beyond its origins, now with four locations, as well as another business, Berry Lumber and its satellite stores, that is part of the Berco Redwood family.

When hardship has struck, Berco has found a way to adapt. Due to impacted industries and supply lines as a result of COVID-19, there was a notable shortage of lumber. In response to this challenge, Berco Redwood opened its own mill in Sacramento, so that it could begin producing its own supply of lumber products for its stores.

Berco Redwood prioritizes building lasting relationships with its customers, and has made the business a welcome part of the communities it serves. According to Chris Berry, the focus on the customer is why Berco Redwood has been able to grow and compete in the lumber market.

“Berco Redwood is so thankful for its customers and communities; we’re so fortunate to have such great customers,” Chris said. “There’s so many options, and we open our doors every day and compete against two major retailers — Lowe’s and Home Depot. For a family-owned business to keep being the choice for so many customers is great.”